1. What is it? This network consists of specialised regional and local correspondents (zythologists, food journalists, local photographers and certified guides). It will gradually cover all European regions and provide a continuous flow of information from the local brewing world for the beBeer in your pocket app. These are not generalist influencers, but experts in their field who are rooted in their geographical area or enthusiasts with a passion for the beer world. Each correspondent has his or her own personalised digital profile in the ‘beBeer in your pocket’ app and is geolocated on the interactive map to identify his or her location. Their expertise is highlighted on the profile, transforming the correspondent into a ‘regional or local expert’ for ‘beBeer in your pocket’ users. The network functions as a permanent brewing information system , with correspondents acting as the eyes and ears of beBeer. In other words, they are beBeer's field correspondents, gathering practical and useful information about the beer world. 2. Operational strengths The network is based on four pillars of efficiency: Editorial independence: members of this network pledge not to be employed by the brewing industry. The information produced is objective, critical and focused on craft quality. Multi-format expertise: the network provides text (in-depth analyses), technical data (beer styles) and visuals (photos, videos, etc.). Reliability of information: information (opening hours, new products, quality of service) is verified by local representatives, rather than by algorithms or unverified crowdsourcing. Cultural and linguistic network: ability to translate local cultural realities into the major languages of the European Union. 3. Territorial intelligence: local and regional roots The strength of the network lies in its segmentation by territory : Micro scale: the network captures the dynamics of urban neighbourhoods and isolated rural areas that are inaccessible to centralised guides; Territorial intelligence: each contributor understands the links between beer and local cultural heritage and traditions (gastronomy, industrial history, walking beer routes); More than the sum of its parts: by connecting its various territorial correspondents, beBeer creates a dynamic of cross-disciplinary knowledge. Territorial intelligence makes it possible to compare trends and differences between regions across Europe.
Community