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beBeer ambassadors

Committed local representatives who support and promote the local brewing world.

The beBeer network brings together women and men in politics who, at every level of power, place brewing culture at the heart of their territory.

Being a beBeer ambassador means championing your heritage, supporting local players and contributing to European brewing influence.

Promoting brewing culture means shining a light on our commune and supporting those who keep it alive every day.

Why become a beBeer ambassador?

  • A personal profile

    Your digital profile on bebeer.app showcases your commitment and your favourites.

  • A welcome gift from beBeer

    A beBeer tasting glass, and every year a craft beer from your area.

  • Put your territory forward

    Select up to 10 brewing highlights of your commune or your region.

  • Inspiring routes

    Your favourite places can inspire local routes for enthusiasts and travellers.

  • A European network

    Join a passionate community and exchange with other ambassadors across Europe.

  • The official mention

    Proudly carry the “local / regional beBeer ambassador” mention (+ the year) for one year.

Example of an ambassador profile

Every ambassador gets a personal digital profile presenting their commitment and their brewing favourites.

  • Your photo and your role
  • Your commune and your region (flag)
  • Your brewing highlights (up to 10)
  • Your contact details (if you wish)
  • Direct links to the commune, the region and the selected places
See all ambassadors
Vincent Scourneau

Vincent Scourneau

Mayor of Braine-l'Alleud

Wallonie - Belgium

beBeer ambassador since 2026

🇧🇪

My 5 brewing favourites

  • Brasserie du Bocq Brewery Purnode
  • Au Vieux Purnode Tavern Purnode
  • Le Relais de l'Abbaye Restaurant Purnode
  • Confrérie de Jean de Nivelles Brotherhood Nivelles
  • Abbaye de Villers Cultural or historical venue Villers-la-Ville

Routes created from your selections

The brewing highlights you recommend can feed thematic local routes — on foot, by bike or by car — to help discover the best of your territory.

Discover the routes

Example of a local route Around Braine-l'Alleud

  • 15 breweries
  • within 15 km
Explore the map

The ambassador's charter

By becoming a beBeer ambassador, you undertake to respect our charter:

  • Promote local brewing culture with passion and authenticity.
  • Champion the producers, brewers, taverns and brewing venues of your territory.
  • Act in a spirit of openness, sharing and conviviality.
  • Use the “local / regional beBeer ambassador” mention fairly and responsibly.
Read the charter

Annual support fees

Your support lets beBeer stay independent and keep promoting local and European brewing heritage.

Communal level

85 € / year

For communes and towns.

Regional level (NUTS 2)

150 € / year

For regions.

National or European level

200 € / year

For countries and European institutions.

Tacit annual renewal. Valid for one year from the date of membership.

Ready to make your territory shine?

Join the beBeer ambassadors network and become a key player of European brewing culture.

Become an ambassador
  • European network of 600 regions
  • Independent and passionate
  • A community of ambassadors
  • Support for local players
  • A living heritage to be perpetuated
  • Culture, tourism and conviviality